A few months before ICASSP, arrange for a press room near the exhibits hall. Inform the Publicity and Exhibits Chairpersons of the locations so that they can publicize it with exhibitors and the press. The Publicity Chairperson is responsible for interaction with the press, and will provide information for them in this room. Exhibitors may also have press releases to contribute.
Arrange for the hotel to provide a telephone for the press to use with credit card access.